Web analytics with a built-in MCP server: ask Claude or Cursor about your traffic and revenue

Last updated 10 November 2026.

The short answer

• Endpoint: https://visitlantern.com/api/mcp, over Streamable HTTP. There is nothing to install or run on your computer.
• Sign-in: OAuth in Claude (web, desktop and mobile), where Lantern is in the connectors directory. An API key from your dashboard in Claude Code, Cursor, Codex and VS Code.
• Access: read-only. Ten tools, and none of them can change anything.
• Data: visitors, sources, AI assistants as their own channel, AI crawlers, goals, funnels, and revenue from seven payment providers credited to the channel that first brought each customer.
• Price: included in every plan, from $8 a month, with a 7-day free trial and no card.

What you can ask

Lantern's MCP server has ten tools. Your assistant picks the right one, so you ask in plain words.

Two details make the answers better:

• Filters combine with breakdowns. One question can filter to the AI channel and then break the result down by landing page, country or campaign.
• Date ranges use each site's own time zone. "Yesterday" means yesterday where your site is.

How to connect it

Claude, on the web, desktop or phone

1. Open Lantern in Claude's connectors directory and click Connect.
2. Sign in to Lantern and click Allow.
3. Ask a question. Claude finds your sites by itself.

No key is needed. You can also add it by hand: Settings → Connectors → Add custom connector, and paste https://visitlantern.com/api/mcp.

Claude Code, Cursor and Codex

Create an API key at your dashboard's AI assistants page. That page shows each config with your key filled in.

claude mcp add --transport http --scope user lantern https://visitlantern.com/api/mcp --header "Authorization: Bearer YOUR_LANTERN_API_KEY"

[mcp_servers.lantern]
url = "https://visitlantern.com/api/mcp"
bearer_token_env_var = "LANTERN_API_KEY"

# Then set the key, once.
# Mac or Linux, in ~/.zshrc or ~/.bashrc:
#   export LANTERN_API_KEY="YOUR_LANTERN_API_KEY"
# Windows, in PowerShell:
#   setx LANTERN_API_KEY "YOUR_LANTERN_API_KEY"

{
  "mcpServers": {
    "lantern": {
      "url": "https://visitlantern.com/api/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_LANTERN_API_KEY"
      }
    }
  }
}

VS Code, Windsurf, Zed, Cline and Goose connect the same way: the URL above, Streamable HTTP, and the header Authorization: Bearer <your key>. The docs have every client. A key reads every site in your account, and deleting it cuts off access at once.

Revenue questions, not only traffic

Most analytics MCP servers can say how many visitors came from Reddit. Lantern can say how much those visitors paid, because the payment data is already joined to the visit.

• Seven payment providers connect directly: Stripe, Razorpay, Cashfree, Dodo Payments, Paddle, Polar and Lemon Squeezy.
• Credit goes to the first visit. Someone who read a post on Monday and paid on Friday counts for the post, not for Direct.
• Renewals and refunds follow the first payment, so a channel is credited for the lifetime of the customers it brought.
• AI assistants are their own channel, so "how much revenue came from ChatGPT this quarter?" has an answer.

More on how the join works: revenue analytics.

Which web analytics tools have an MCP server?

Several do. They differ in three ways: whether the server is hosted or runs on your machine, whether it can write as well as read, and whether revenue from your payment provider is in the data.

Details are from each vendor's own site on 10 November 2026. They change often, so check before you decide. Setting up Google's server is covered step by step in how to connect Google Analytics to Claude.

When another tool fits better

• PostHog if you want product analytics, session replay and feature flags in one place, or want the assistant to create dashboards for you.
• Google Analytics 4 if you depend on Google Ads and BigQuery and a free tool matters more than a quick setup.
• Umami if you must self-host.
• Chartsy if the questions are about MRR, churn and expansion more than about where visitors came from.
• Lantern if the question you ask most is "which channel brought paying customers?", and you want AI assistants and AI crawlers in the answer.

Questions